2023 is a pivotal yr for the cell gaming business. To adapt in a unstable financial setting, recreation builders are pivoting their enterprise methods. As an alternative of scaling rapidly, builders are prioritizing incremental income development and long-term earnings.

To get the very best worth from advert spend, gaming entrepreneurs want to satisfy their viewers the place they’re. This yr, along with our annual breakdown of price and advert income benchmarks, Liftoff’s 2023 Informal Gaming Apps Report takes an inside have a look at which cell gaming genres and subgenres are driving installs and the informal gaming traits which can be making a splash. 

Report highlights embrace: