Alleged Apple Emblems Level to ‘Actuality’ Branding for Lengthy-rumored Combined Actuality Headset – Highway to VR

A number of trademark filings noticed by Bloomberg over the weekend help the notion that Apple’s long-rumored blended actuality headset will probably be working below the ‘Actuality’ naming scheme.

Trademark purposes had been filed earlier this month within the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for 3 names: Actuality One, Actuality Professional, and Actuality Processor, Bloomberg reviews.

The primary two could differentiate lessons of the rumored MR headset, very like iPhone 13 and iPhone 13 Professional, whereas ‘Actuality Processor’ may very well be the platform’s SoC. The report maintains Apple could also be utilizing a M2 SoC with 16 GB of reminiscence.

Moreover, Bloomberg reviews Apple’s MR headset will deal with VR variations of apps like Maps and FaceTime, completely different social apps, and media apps for “sports activities and films in VR and gaming.” The logos additionally embrace a “health-related features” function.

Not one of the purposes are registered to Apple by identify—many had been filed by ‘Immersive Well being Options’—nonetheless the corporate usually makes use of shell companies and small regulation companies throughout the globe to obfuscate its connection to forthcoming merchandise. On the time of this writing are nonetheless marked as “pending”.

A trademark filed earlier this yr which was attributed to Apple seemingly staked its declare to the identify ‘realityOS’, or what may very well be the corporate’s blended actuality working system. The trademark was initially filed simply two months earlier than ‘realityOS’ started exhibiting up in Apple supply code.

As per ordinary, Apple hasn’t stated something official or launched any point out of its forthcoming MR headset from its black field headquarters in Cupertino. What we do know relies on reviews, so take the next data with a grain of salt.

Apple’s first headset, which like Meta’s Undertaking Cambria (probably named Quest Professional), is alleged to function VR shows and shade passthrough cameras which can permit it to do augmented actuality duties—i.e. making it a blended actuality headset. Right here’s what we (assume) we find out about Apple’s MR headset, codenamed N301.

Comply with-up units are stated to incorporate a headset codenamed N602, and a correct pair of AR glasses codenamed N421. Bloomberg maintains these units could arrive someday later this decade.


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