Find one in every of Niantic’s AR viewfinders to unlock enjoyable experiences utilizing the corporate’s Lightship VPS know-how.

The Cannes Lions Worldwide Competition of Creativity is a world occasion that has been showcasing artistic excellence in communications, promoting, and connectivity between folks and types since 1954. Along with celebrating exhausting work and creativity, the occasion consists of massive networking alternatives and award ceremonies in addition to a swanky opening and shutting gala.

Annually in June roughly 15,000 business leaders from 90 international locations make their technique to France to hitch within the festivities. This 12 months, organizers plan on augmenting the pageant with a slew of interactive AR experiences that attendees can uncover all through the pageant space and unlock due to a brand new partnership with Niantic.

As a associate, Niantic will lean on eighth Wall know-how, which was acquired by Niantic again in March to ship charming WebAR experiences you possibly can entry in your smartphone with out having to obtain a third-party app. This consists of Doty’s Metaverse Trek AR Scavenger Hunt created by Aircards in partnership with Emodo in addition to the Niantic ARship tour.

You’ll additionally be capable to share your Cannes journey by sending your family and friends an AR postcard created by Orb Amsterdam or take a look at the Screenless NFT AR Exhibition curated by the NFT design company Turboslow.

Powered by eighth Wall’s frictionless WebAR know-how, attendees and guests could have no downside launching enjoyable AR video games and displays from their telephones, all with out the necessity to obtain an app. Merely find one of many “8 Code” QR codes scattered all through the occasion, open your digital camera app in your telephone, and scan the code to get began. 

On prime of enjoyable 8 Code AR activations, Niantic additionally plans on utilizing real-world objects as a part of the enjoyable. As you stroll round Cannes, preserve an eye fixed out for one in every of a number of Niantic AR Viewfinders. These cool orange gadgets will allow you to expertise Cannes in a very completely different means by offering you with digital data and AR experiences on town utilizing Niantics Lightship VPS. 

The pageant, which runs from June twentieth to June twenty fourth, is thought not just for celebrating distinctive cutting-edge advertising and marketing strategies however for its killer events as nicely. As a sponsor, Niantic can be internet hosting their very own Cannes soiree throughout the occasion! In case you occur to be on the pageant this 12 months, you possibly can take a look at the Niantic Comfortable Hour on the Terrace Stage on Thursday, June 23 at 5:30. 

Not solely will you be capable to meet with the Niantic crew in individual and take a look at a bunch of enjoyable WebAR activations, however you’ll additionally get pleasure from drinks, shake your booty, and study extra about connecting along with your viewers via WebAR advertising and marketing and promoting utilizing eighth Wall.

In case your foremost goal is all enterprise, nonetheless, then you need to be a part of Niantics VP of Engineering, Erik Murphy-Chutorian, for a panel dialogue on the Infillion Backyard on how Web3 (aka the metaverse) will affect the way forward for consumerism.

The Cannes Lions Worldwide Competition of Creativity runs from June twentieth to June twenty third in Cannes, France. Take a look at their web site for data on the pageant and their partnership with Niantic.
Hit the next hyperlinks for extra data on Niantic and eighth Wall.

Picture Credit score: Niantic x Cannes