The “All the time Good” expertise will embody a Tremendous Bowl TV spot in addition to quite a lot of digital activations powered by AR and AI expertise.
This coming week, the Kansas Metropolis Chiefs will probably be taking over the Philadelphia Eagles at Tremendous Bowl LVII. In the event you’re something like me, nonetheless, you’re much more within the annual lineup of hilarious business spots that air in the course of the massive recreation.
This 12 months, Avocados From Mexico (AFM), one of many main avocado manufacturers within the US, lately dropped a teaser for the corporate’s ninth Tremendous Bowl Digital Activation. In line with an official launch, the “All the time Good” expertise will embody a TV spot that includes actress Anna Faris that may air in the course of the massive recreation in addition to a collection of interactive actions that make use of applied sciences corresponding to augmented actuality (AR) and synthetic intelligence (AI).
For instance, you possibly can join your Spotify account to create AFM musical items based mostly in your private listening habits. One other expertise lets you remix Avocados From Mexico branded music utilizing a mixture of AR and AI expertise. As an alternative of an instrument or controller, you set off numerous sounds of the model by performing completely different facial expressions.
“With its newest Tremendous Bowl digital activation, AFM showcases the model’s experience, innovation, and dedication to creating participating and interactive shopper experiences,” stated Ivonne Kinser, vp of selling & innovation at Avocados From Mexico. “From the launch of the model’s new Sonic DNA to the usage of cutting-edge applied sciences to personalised energy experiences, this marketing campaign is a testomony to the model’s capability to remain forward of the curve and create actually memorable and impactful digital experiences.”
Avocados From Mexico’s Tremendous Bowl advert will air on February twelfth in the course of the massive recreation. In line with Wishu, the marketing campaign may even function an extra expertise that may let you craft Tweets utilizing the favored AI software program ChatGPT. The 30-second TV spot will supposedly function a QR code resulting in the expertise. For extra info go to right here.
Characteristic Picture Credit score: Avocados From Mexico