Excessive trend, sustainable farming, and immersive expertise collide.

Balenciaga, a French luxurious trend home identified not too long ago for the humorous sequence of AI-powered memes (created by demonflyingfox) that flip well-known movie/tv characters into drop-dead attractive runway fashions, has launched a brand new augmented actuality (AR) expertise designed to lift consciousness round sustainable farming.

First noticed by Adweek, the Balenciaga Regenerative Agricultural Expertise makes use of AR expertise to coach customers on the right methods for bettering soil well being, together with intercropping, crop rotation, agricultural waste, and composting.

The expertise begins by deciding on a farmer utilizing your smartphone machine. You’ll then information your digital companion towards digital landmarks positioned all through your real-world surroundings whereas planting digital crops.

Along with the tutorial AR expertise, the luxurious trend home can be investing in different applied sciences important to sustaining a wholesome ecosystem.

“As well as, Balenciaga will spend money on eDNA, an progressive expertise developed to measure and monitor biodiversity by detecting traces of DNA within the surroundings,” says the official web site. “The information that eDNA gives helps companies, landowners, and farmers to get a extra correct image of an ecosystem’s well being. eDNA is used on a undertaking led by Epiterre, a part of the Regenerative Fund for Nature.”

“This undertaking seeks to revive ecological stability and to safeguard livelihoods within the Occitanie area of Southwestern France. Sure agricultural methods can be utilized to maintain or enhance a habitat’s well being, however with out correct information and metrics, it’s troublesome to know if these methods are in actual fact working. This is the reason eDNA expertise performs an vital position in restoring ecosystems.”

The Balenciaga Regenerative Agricultural Expertise is accessible now on iOS and Android. Merely scan the QR code above or go to the official web site to get began.

Function Picture Credit score: Balenciaga, VRScout