SYBO, the builders behind the hit cellular app Subway Surfers that pops up all over on social media, has launched its Play2Plant occasion with the purpose to assist fight local weather change. Positive, taking part in video video games is much more fascinating than earth-friendly activism, however the place else are we meant to play them?
Kicking off the occasion with a first-time huge billboard in New York’s Instances Sq., SYBO is counting on its 150 million lively month-to-month gamers to get in-game and nearly run so far as they will. The builders are asking for runners to put up content material on Tik Tok utilizing SYBO’s customized sound to boost additional consciousness, however these uncomfortable with doing so can be offering greater than sufficient assist by merely taking part in.
By teaming up with Ecologi, SYBO can be planting timber based mostly on the whole distance run by its gamers. For the reason that Play2Plant initiative launched final yr, SYBO has planted 400,000 timber worldwide with the assistance of its consumer base merely taking part in the sport. The builders additionally act on the local weather change disaster as a part of their each day operations by offsetting their CO2, operating their places of work with photo voltaic powers and investing in quite a few impression initiatives. Not one thing that reveals up of their video games, however it’s encouraging to know a giant cellular developer lives the ideas it is pushing.
When discussing the initiative, SYBOs Chief Government Officer, Mathias Gredal Norvig, stated:“The dire impression of world warming deeply impacts everybody, together with our Subway Surfers gaming group and we’re dedicated to utilizing our platform to assist,”
“By Play2Plant, we’re giving our gamers a chance to assist our planet, transfer in the direction of a extra sustainable ecosystem and convey much-needed consideration to those that will not be as conscious of the disaster.”