Cellular Recreation Market Evaluation July 2022

July noticed loads of summer-themed occasions making a return to video games, together with Genshin Affect and Umamusume Fairly Derby (ウマ娘プリティーダービー), whereas a few of the cellular market’s largest names comparable to Apex Legends: Cellular, League of Legends: Wild Rift and Diablo Immortal bought main content material updates. 

Earlier this month, we wrote an article in regards to the most profitable traits of rhythm video games within the prime three markets following the rising reputation of rhythm video games within the cellular market, and July noticed a number of music-related updates in cellular video games. The largest replace was the Ok-pop lady band, BLACKPINK, making their debut in PUBG: Cellular, however we additionally noticed some fascinating music integration with gachas in Puzzle & Dragons (パズル&ドラゴンズ), whereas the favored rhythm recreation Beatstar launched new aggressive multiplayer components. 

As at all times, we noticed loads of collaborations and anniversary occasions taking place all through the month of July. These ranged from Cookie Run: Kingdom’s mammoth-sized 50-day collaboration with Disney, and State of Survival teaming up with the UFC to Recreation of Sultans Royal Pets celebrating its fourth anniversary. 

You’ll discover extra details about all of those occasions, together with the entire different main updates from throughout the three predominant markets beneath. 

US Market Overview

Two of July’s main content material updates within the US had been for 2 of the most popular newcomers within the cellular market: Diablo Immortal and Apex Legends: Cellular. 

Diablo Immortal’s debut content material replace was a giant one, introducing a class-change mechanic (non-monetized); a brand new Battle Go season; two new raid bosses; a brand new set of legendary gear gadgets; and the primary non-recurring occasion for the reason that launch known as Hungering Moon, wherein gamers accomplished occasion duties to realize Moonslivers occasion foreign money and draw occasion rewards. Apex Legends: Cellular’s new season added one other unique character and a brand new map from the console/PC model of the sport, alongside loads of occasions and beauty gadgets.

Diablo Immortal's Hungering Moon event is the game's first non-recurring event since its launch event.
Diablo Immortal’s Hungering Moon occasion is the sport’s first non-recurring occasion since its launch occasion.

There have been loads of main occasions in July too, one of many stand-outs being PUBG: MOBILE’s first in-game live performance with Ok-pop stars BLACKPINK taking to the digital stage. The live performance performances had been repeated a number of occasions for various time zones and monetized with new beauty gadgets, with a second, unrelated occasion impressed by Historical Egypt happening within the second half of July. The Cookie Run: Kingdom and Disney occasion contains a cartoon collaboration to not be missed (and unlikely to at 50-days lengthy) with 20 new Disney-themed characters remodeling the land of Kingdom into Disneyland.

Before the concerts and in between, PUBG Mobile presented players with Cheer Event, a monetized side event where players could show their love to the queens of K-pop by splurging money on the IAP Cheer items to get points and a limited title.
Earlier than the concert events and in between, PUBG Cellular offered gamers with Cheer Occasion, a monetized facet occasion the place gamers might present their like to the queens of Ok-pop by splurging cash on the IAP Cheer gadgets to get factors and a restricted title.

Elsewhere, Genshin Affect’s Summer time Fantasia occasion returned with a brand new map and gachas, inflicting a surge in income, Royal Match, The Sims™ FreePlay, Slotomania™ Slots Vegas On line casino, and Beatstar expanded their occasions loop by introducing new occasion varieties, Brawl Stars boosted its income with new skins impressed and designed by Ok-pop legends BTS, and League of Legends: Wild Rift noticed its income climb with a brand new Battle Go season and its new Star Guardian occasion, the sport’s first monetized occasion. Wild Rift additionally added a brand new reward collectibles album system, a set system implementation that we haven’t seen in beauty monetized video games apart from PUBG MOBILE.

Summer Fantasia event's limited-time character gacha boosted Genshin Impact's revenues.
Summer time Fantasia occasion’s limited-time character gacha boosted Genshin Affect’s revenues.

Attention-grabbing prime 200 grossing entrants in the marketplace

  • Sq. Enix’s turn-based RPG, Octopath Traveler: CotC, rose to the US top-grossing 140 after its launch to the market however has since come down a bit since. In case you’re to know extra about Octopath Traveler – Champions of the Continent, try this weblog publish from a few years in the past by our recreation analyst in regards to the recreation’s Japanese model.

China Market Overview

The Harry Potter franchise proves it nonetheless bought loads of magic left in China, with Harry Potter: Magic Woke up (哈利波特:魔法觉醒) including a brand new 4v4 co-op recreation mode with a Battle Royale model shrinking space; an fascinating use of hybrid gameplay mechanics. Sticking to the theme of fantasy, gamers of the MMORPG Fantasy Westward Journey (梦幻西游) skilled an upgraded return of the 2022 Championship. Different main updates included Canal Cities (江南百景图) including guild mechanics and Ling Yun Nuo (凌云诺) including a fixed-place leaderboard.

Harry Potter: Magic Awakened (哈利波特:魔法觉醒) introduced a new recurring 4v4 co-op game mode with a Battle Royale style shrinking area.
Harry Potter: Magic Woke up (哈利波特:魔法觉醒) launched a brand new recurring 4v4 co-op recreation mode with a Battle Royale model shrinking space.

As for occasions, the tactical RPG Langrisser (梦幻模拟战) collaborated with the favored manga/anime collection Gintama for a limited-time occasion, The Marvelous Snail (最强蜗牛)‘s collaboration with Pokémon launched a brand new gameplay mode that parodied the unique Recreation Boy video games, whereas the July replace for the racing sim Ace Racer (王牌竞速) featured a collaboration occasion with Hainan Island and a first-anniversary occasion that provided gamers the prospect to win money prizes and in-game rewards for racing to the highest of the leaderboard.

The Marvelous Snail's (最强蜗牛) collaboration with a Chinese Panda Research Center included a game mode parody of the original Pokémon game on Nintendo Game Boy.
The Marvelous Snail’s (最强蜗牛) collaboration with a Chinese language Panda Analysis Middle included a recreation mode parody of the unique Pokémon recreation on Nintendo Recreation Boy.

Attention-grabbing prime 200 grossing entrants in the marketplace

Japan Market Overview

Music appeared to be the central theme for July updates to cellular video games within the Japanese market. The favored rhythm and RPG-style journey recreation, Disney Twisted Wonderland (ディズニー ツイステッドワンダーランド) launched Tsum Tsum (Disney smooth toy) plushes in a brand new character and story replace, whereas Puzzle & Dragons (パズル&ドラゴンズ) added a brand new assortment system for background music (BGM) by pulling particular characters from gachas.

Puzzle & Dragons (パズル&ドラゴンズ) introduced a new BGM collecting system.
Puzzle & Dragons (パズル&ドラゴンズ) launched a brand new BGM gathering system.

Elsewhere, the free-to-play cellular sim Idolmaster Cinderella Ladies Starlight Stage launched a brand new voting occasion known as Stage for Cinderella; the baseball recreation Jikkyou Highly effective Professional Yakyuu (実況パワフルプロ野球) collaborated with the favored manga collection, Jujutsu Kaisen, for a brand new cooking-themed recreation replace; and SEGA’s soccer sim, Professional Soccer Membership wo Tsukurou! Street to World (プロサッカークラブをつくろう!ロード・トゥ・ワールド), celebrated its fourth (Q) anniversary with the addition of two new characters, missions, and gachas.

Idolmaster Cinderella Girls Starlight Stage (アイドルマスター シンデレラガールズ スターライトステージ) featured a voting event called Stage for Cinderella.
Idolmaster Cinderella Ladies Starlight Stage (アイドルマスター シンデレラガールズ スターライトステージ) featured a voting occasion known as Stage for Cinderella.

There was additionally an abundance of summer-themed occasions and gachas throughout the month of July in Japan’s cellular market. In case you’re excited by studying how your recreation can bounce on Summer time themes, we’d suggest trying out the July Summer time updates for Umamusume Fairly Derby (ウマ娘プリティーダービー), Idolmaster Cinderella Ladies Starlight Stage (アイドルマスター シンデレラガールズ スターライトステージ), and One Piece Treasure Cruise (ONE PIECE トレジャークルーズ).

Attention-grabbing prime 200 grossing entrants in the marketplace

  • #Compass Reside Area (#コンパス ライブアリーナ) is a rhythm recreation primarily based on the favored title #Compass (#コンパス). The sport was rating at its highest within the top-grossing 51 place.
  • 37GAMES’ 4X Technique recreation, Ant Legion, had a shocking spike in income after mediocre efficiency since its launch. The sport is rating at its highest within the top-grossing 110 place.
  • Flip-based RPG Touhou Arcadia File (東方アルカディアレコード) is a woman assortment “facet scroller” that made an look within the top-grossing 50 final month. The sport relies on the “Touhou Mission,” a multimedia assortment of video games, artwork, and music with a historical past all the best way again to 1996.


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