Chipotle Is Launching A Health-Impressed AR Expertise

Full workouts and browse meditative prompts for an opportunity at some free guac.

In an official launch, Chipotle, the favored chain restaurant, introduced that it has partnered with Snap Inc. to launch a brand new augmented actuality (AR) Lens for the Snapchat app that can encourage you to rise up and shifting with a collection of “Chipotle-inspired workouts.” In line with Chipotle, that is the primary Snapchat Lens created by a restaurant that promotes bodily wellness.

Credit score: Chipotle Mexican Grill, Inc.

The interactive expertise will launch on Friday, January 13, aka “Quitter’s Day.” In line with information obtained by Strava, roughly 80% of those that make a New Yr’s decision will abandon their objectives by the second week of January. To assist encourage your AR exercises and meditative classes, Chipotle is providing free guac to 100,000 individuals.

Together with the Snapchat Lens, the corporate is providing a brand new lineup of wholesome Way of life Bowls (out there completely within the U.S. and Canada) in a bid to draw GenZ and Millennial prospects.

Credit score: Snap Inc.

“We created seven new Way of life Bowls that embrace Gen Z and Millennials’ trendy interpretation of wellbeing,” mentioned Chris Brandt, chief advertising officer at Chipotle. “We’re making new yr’s resolutions enjoyable by gamifying the expertise and providing balanced meals made with actual components that you just really feel good consuming.”

Chipotle’s “wellness-orientated” AR Lens can be out there on January thirteenth, 2023 through the Snapchat app, which is accessible totally free on iOS and Android gadgets.

Characteristic Picture Credit score: Chipotle Mexican Grill, Inc.


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