“Get Fortunate” with three new immersive experiences accessible in main cities throughout the globe.
The legendary digital duo Daft Punk is again (form of) with a sequence of interactive augmented actuality (AR) experiences created in celebration of the upcoming launch of Random Entry Reminiscences tenth Anniversary Version.
Developed by Snapchat’s AR Studio in collaboration with Daft Punk’s inventive staff, Daft Punk: Reminiscences Unlocked consists of three distinctive AR experiences accessible on iOS and Android units through the Snapchat app.
The primary AR expertise, accessible tomorrow, affords followers the possibility to find a monitor “hidden in plain sight” for 10 years. Launched completely in Japan again in 2013, “Horizons” might be accessible to the remainder of the world for the primary time. Merely scan the unique Random Entry Reminiscences album cowl along with your Snapchat digicam to get began.
A silver and gold helmet will then seem in your real-world surroundings. You’ll be able to even flip the digicam round and “put on” the crystal helmet as you groove to the music.
The second expertise takes followers on an IRL treasure hunt looking for a novel location-based AR expertise. The filter might be accessible in 10 main cities across the globe, together with Berlin (Germany), Buenos Aires (Argentina), London (UK), Los Angeles (USA), Mexico Metropolis (Mexico), New York (USA), Paris (France), São Paulo (Brazil), Sydney (Australia), Tokyo (Japan).
On Thursday, Could Eleventh at 10:00 am native time on the aforementioned places, particular GPS coordinates might be posted on official Daft Punk social media channels directing followers to every of the location-based AR experiences.
The ultimate expertise, an augmented billboard marketing campaign, will happen from Could Eleventh-Twenty eighth in Berlin, Liverpool, London, Los Angeles, Mexico Metropolis, New York, Paris, and Sydney. Followers can use the Snapchat digicam to scan QR codes printed on every of the 6 billboards to entry the crystal helmet and “Horizon” monitor.
“After we met with Daft Punk’s inventive and administration staff earlier this 12 months, we instantly noticed their curiosity in augmented actuality,” stated Donatien Bozon, director of the AR Studio, in an official launch.
“This expertise permits us to counterpoint the expertise round a murals and to create progressive and artistic interactions between an artist and its viewers,” he added. “We’ve got labored very collaboratively with the Daft Punk staff and are very excited for followers to find the AR experiences created across the cult album Random Entry Reminiscences.”
For extra data on Daft Punk: Reminiscences Unlocked go to right here. These might want to obtain the Snapchat app, accessible free on iOS & Android units.
Function Picture Credit score: Snap Inc.
