Harriet Hughes, the CMO of Playstack, on the attraction of the video games trade a | Pocket Gamer.biz

 Right here at PocketGamer.biz we have fun range of every kind. Talking to numerous inspiring ladies at our Pocket Gamer Connects occasions around the globe, and being conscious that there’s nonetheless an actual must shout concerning the topic, we determined to concentrate on females for December. On this collection of options we’ll interview varied ladies working in gaming, in addition to sharing different tales across the topic.

Harriet Hughes has a powerful profession spanning over 15 years in advertising. After receiving a diploma from The Chartered Institute of Advertising and marketing, Harriet adopted her ardour for music and attained a advertising function at Common Music Group. Throughout her profession within the music trade, she labored with a variety of music acts, together with U2 and The Sugarbabes.

Inside the gaming trade Harriet has labored for illustrious names akin to EA, on tasks for Nickelodeon in addition to the profitable Harry Potter gaming franchise. Harriet hopes to make the gaming trade a extra numerous and inclusive place. Not solely does she need to improve illustration within the gaming trade basically, however she additionally desires to assist set up a broader illustration inside software program itself.



PocketGamer.biz: Please inform us a bit bit about your self and your present function?

I’m Harriet Hughes, Chief Advertising and marketing Officer at Playstack. Playstack is a London-based video games writer. We publish enjoyable and entertaining titles throughout all platforms and help builders nevertheless we will, enabling them to achieve their full potential. My job focuses on overseeing all advertising and PR exercise, together with the varied advertising campaigns for Playstack and our video games. I’ve been at Playstack for the reason that firm’s inception in 2016, and all through the years, have seen the staff develop to 70+ workers who’re unfold throughout the globe

What first attracted you to the gaming trade?

After graduating from College, I joined Common Music Group on a graduate trainee programme and from there labored my manner as much as Product Supervisor at Island Data. After 4 years, I took a 12 months out to journey and that simply occurred to be the 12 months that piracy (unlawful downloads) hit the trade very laborious. After I returned, it was very a lot doom and gloom, so I made a decision to achieve out to my community and see what different alternatives existed in leisure. An ex-colleague from Polydor who was working at EA advised me a few job emptiness there. I used to be fortunate sufficient to get an interview and the remainder, as they are saying, is historical past. EA had simply began making the Harry Potter video games so it was a massively thrilling time to affix.

What impact do you assume the tradition inside which you grew up has had an affect in your profession path?

This trade by no means fails to encourage and affect me. It’s filled with extremely pushed, gifted individuals with extra abilities than I might ever have imagined. I’m in awe of anybody who can programme a sport. What conjures up me probably the most is how these working round you overcome participant challenges by way of code and use their programming information to provide you with actually gratifying options that delight the viewers.

In contrast to many different profession paths, working in video games lets you see a whole course of unfolding, from early design docs and prototypes (and even again of an envelope) concepts to the completed sport reaching the arms of gamers – and that’s one thing that I believe is wholly distinctive to us.

What challenges have you ever needed to face throughout your profession – considering particularly about being a feminine within the trade?

Whereas I’ve not personally confronted an excessive amount of negativity, I do have experiences the place my gender has affected how I’ve been spoken to or handled at work Traditionally, the sectors that relate to computer systems – be it programming, {hardware} or software program – have been male-dominated industries, and that may breed a sure tradition that at instances has been overwhelming. The one technique to resolve that is for the trade to work collectively to maintain range (gender and racial) on the high of the agenda.

What recommendation would you give to firms seeking to enhance equality inside the office?

Each firm must do extra to make sure it has a various workforce. There are such a lot of good, gifted and pushed ladies who need to get entangled within the trade in a technique or one other, and we must always do every little thing we will to help them to succeed.

There must be extra finished on a grassroots degree, to foster and nurture these people and to make sure that they’re able to work within the trade they really feel enthusiastic about. We’d like extra alternatives to make it simpler for individuals to get into video games: akin to college programs, mentoring programmes and internships.

The video games trade is without doubt one of the most welcoming, pleasant and enjoyable locations to work (hey, you’re actively inspired to play video games) nevertheless it’s entering into it that may be one of many most important challenges for lots of girls.

And what recommendation would you give to different ladies becoming a member of the trade?

Take pleasure in each minute! Issues have positively improved since I began working in video games, and so they’re persevering with to enhance and evolve commonly. There are extra alternatives than ever for girls’s opinions and voices to be heard, however we do nonetheless have some technique to go. My recommendation is to seize each alternative you possibly can, get pleasure from it, and respect it, because it’s a stupidly enjoyable, rewarding, sensible and usually recession-proof trade to work in.

Who conjures up you probably the most (not essentially from inside video games)?

Mark Ritson who’s a Professor in Advertising and marketing and Model Advisor is the one who conjures up me probably the most professionally. As before everything a marketer, I believe it’s vital to maintain updated with advertising developments and model campaigns and take into consideration what I can apply to my function. I took his Mini MBA throughout lockdown and he’s a guru. He predicted how issues could be post-pandemic: the tone of the adverts we’re now seeing on our TVs and the recession.

The trade as an entire is extremely inspiring and I’m surrounded by such inventive expertise. A few of our video games are solely made by a staff of two and The Entropy Centre, which we printed final month, was all from the thoughts of 1 man. A solo developer, he did all of the programming, all of the artwork, all the extent design – if that isn’t inspiring I don’t know what’s!

Because you entered the video games trade, what’s the greatest change you’ve seen and is that this for higher or worse?

The exponential development of cell video games has acquired to be the largest change I’ve witnessed. I’m displaying my age now however there weren’t very many video games on cell in any respect after I first began within the video games trade. There at the moment are billions of cell video games and billions of feminine gamers too. Cellular has made video games extra accessible to ladies, opening the doorways for individuals who could also be juggling work, children and house responsibilities. For many who should not have the time within the day to select up a controller or sit right down to play a console or PC sport, they’ll get an enormous buzz out of taking part in one thing on their cell.

In the event you might change one factor concerning the trade, what would it not be and why?

There must be extra range. There are individuals from each stroll of life, from each background, ready to get their likelihood within the trade. It’s necessary that they’re afforded this shot. Range and illustration are key to not solely making our trade really feel heat and welcoming but additionally making extra thrilling video games.

In the event you might solely maintain 3 video games in your telephone for the remainder of the time, which might you select?

Sweet Crush (yep I stated it, it is stereotypical, however there you go)

Catchee or something from Laser Canine

Subway Surfer


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