Home Mobile Game How Builders are Style Mashing Their Strategy to Success

How Builders are Style Mashing Their Strategy to Success


We’ve been writing concerning the progress of ‘hybrid’ cellular video games – when a title merges two or extra genres to create a wholly new gameplay expertise – since 2020, however hybrid video games have developed loads since then, particularly relating to the sport genres which are being merged collectively. 

Prior to now, hybridization was primarily seen in 4X technique video games that merged with puzzle and idle RPG mechanics, however in latest months this phenomenon has unfold to titles of all sizes and styles throughout the market – not simply the hybrid-casual style. 

In lots of respects, this alteration isn’t significantly stunning. Analysts have broadly reported builders’ ongoing challenges with consumer acquisition targets as they wrestle with stricter app monitoring insurance policies, particularly on Apple gadgets. Many builders have invested in additional progressive gameplay mechanics to broaden the audiences they will promote to, with the diversification of sport genres being a pure extension of that.

This has led to some wildly uncommon mixtures. Most notably, digital trading-card video games (TCG) have grow to be extra prolific after Marvel Snap, and TCG mechanics can now be discovered within the action-RPG Genshin Influence and the arcade-racer QQ Velocity. Likewise, building parts have grow to be intertwined with the core mechanics of many titles, such because the Japanese-hit Slime Isekai Recollections, the place narrative development is tied into its base constructing regardless of its focus as a turn-based RPG.

Beneath, we delve deeper into among the most fascinating hybrid cellular sport examples that show which genres are essentially the most suitable for combining. 

QQ Velocity 

An arcade racer implementing TCG mechanics 

The primary sport on our record is QQ Velocity, an arcade racing sport with a manga-inspired artwork type that’s been very profitable within the Chinese language market. The sport gained a following due to its similarities to Nintendo’s massively well-liked Mario Kart franchise, nevertheless it’s taken an sudden flip with the addition of a new card battler mode.

Mechanically, the mode is comparatively much like Blizzard’s Hearthstone. Every flip, gamers have a set quantity of mana they will use to play playing cards with quite a lot of assault and defense-related properties from their hand, with the final word purpose being to cut back the enemy’s well being to zero. Gamers progress via ranges towards PvE opponents and might improve and buy new playing cards to construct their excellent deck. An extra PvP mode was added to the cardboard battler in an replace shortly after launch, the place gamers can actually put their assortment to the check.

In the card battle mode, players use pets they’ve obtained from the main gameplay mode as their in-game avatar.
Within the card battle mode, gamers use pets they’ve obtained from the principle gameplay mode as their in-game avatars.

These mechanics are unconventional for a racing sport however aren’t stunning. In spite of everything, that is hardly the primary time that QQ Velocity has added a brand new mode that considerably differs from its main mechanics; it as soon as featured a Fall Guys-style minigame and a leisure space the place gamers can hang around and chat with others.

Merge Vikings

Combining merge2 mechanics with progressive character and constructing vectors. 

Merge Vikings takes a singular method to hybridization within the merge area by combining merge2 mechanics with construct and battle gameplay. The sport primarily focuses on asynchronous PvP matches, paying homage to titles reminiscent of Increase Seaside, with the purpose being to wreak as a lot havoc on the opponent’s base as potential.

Merge Vikings marriage of merge2 and mid-core build & battle is a unique approach in the merge space.
Merge Vikings marriage of merge2 and mid-core construct & battle is a singular method within the merge area.

Merge Vikings is fascinating as a result of it replaces the standard merge2 meta layers, reminiscent of ornament and narrative, with character and constructing development vectors. The sport does this via everlasting supply buildings, which produce numerous merge gadgets and currencies that gamers can use to improve their arsenal and defenses.

Identical to in different merge2 video games, the constraints of the merge2 board additionally present some strategic puzzle parts to make Merge Vikings extra partaking. For instance, gamers should select which merge chains to deal with, which gadgets they sacrifice once they’re operating out of area, and the way finest to make the most of their restricted power to win the match.

Merge Vikings is but to implement IAP monetization, however given its merge chain development is intertwined with character and constructing development, we suspect this may result in some thrilling monetization alternatives additional down the road. 

Goddess of Victory: NIKKE

A 3rd-person-shooter motion RPG with progressive base-building and relationship parts. 

Degree Infinite’s motion RPG, Goddess of Victory: NIKKE, grew to become one of the vital well-liked titles on the cellular market when it launched in November 2022 and remains to be extremely popular in Japan. The sport is an almighty style mishmash virtually paying homage to a AAA console sport, rigorously combining heavy story and character-driven RPG parts with hectic shooter gameplay.

The narrative is a crucial a part of the drive towards in-game development. The sci-fi story takes place on a post-apocalyptic Earth the place alien robots try to destroy mankind, forcing it to flee into underground colonies. The participant is distributed to discover the floor because the ‘Commander’ of a squad of feminine protection androids referred to as NIKKEs.

Goddess of Victory: NIKKE initially seems centered round fast-paced, third-person taking pictures, however its gameplay can really be set to be utterly computerized. Even with handbook controls, the sport closely depends on intention help to lock onto targets. Whereas this makes the taking pictures enjoyable and approachable for extra informal gamers, it turns into much less interesting for these with extra expertise.

Goddess of Victory: NIKKE utilizes aspects of various genres alongside a solid narrative focus to engage its player base.
Goddess of Victory: NIKKE makes use of elements of assorted genres alongside a strong narrative focus to have interaction its participant base.

As an alternative, a lot of the sport’s enchantment comes from accumulating and strategically managing a group of NIKKEs acquired via gachas (with IAPs out there). Every NIKKE triggers a collection of small occasions when first acquired, aiming to get gamers to put money into the brand new character emotionally. The NIKKEs continually strike up ‘spontaneous’ telephone chat conversations with the participant, and it’s potential to expertise distinctive story sequences with them as relationships construct. 

The sport additionally incorporates a base-building system, which will increase characters’ attributes and is managed in a separate menu known as The Outpost. Some buildings embody an ‘Outpost Defence,’ which accumulates assets over time, and a ‘Synchro System,’ which permits gamers to briefly elevate a NIKKEs’ character stage to that of their larger stage NIKKEs.


An idle RPG that often experiments with new genres via mini-game implementation, together with hypercasual puzzlers, auto-battle chess, and informal on line casino. 

We mentioned how the character collector, idle RPG, X-Hero, has been experimenting with completely different hyper-casual minigames (reminiscent of a hypercasual puzzle mode known as SaveDog) to assist drive consumer acquisition in our weblog on the largest cellular sport improvement developments of 2022. Regardless of that, we’ve barely scratched the floor of the depth of hybridization inside the sport. 

X-Hero’s main mode, X-Conflict, takes gamers via maps filled with ranges to progress a easy storyline as they tackle auto-battle RPG matches with a crew of six heroes. The variety on supply massively will increase when you have a look at the opposite auto-battle RPG PvE modes. Gamers can sort out battles within the Time Journey and Galaxy Wished modes, tackle a Star Trek mode incorporating roguelite parts and discover the Discovery Corridor, alongside quite a few different modes reminiscent of PvP in Guild Wars and 1v1 enviornment.

For added hybridization, X-Hero faucets into the informal on line casino style as nicely. The sport incorporates a Homeworld Slot mode with related mechanics to the hit sport Coin Grasp. Gamers spin a slot to achieve rewards and steal from different gamers’ bases whereas setting up their very own base for excellent advantages supporting the principle idle RPG gameplay.

The range of genres on display in X-Hero is incredibly diverse.
The vary of genres on show in X-Hero is extremely various.

Genshin Influence

The open-world RPG added a everlasting TCG minigame 

Genshin Influence hasn’t waned in reputation since storming onto the cellular and console market in 2020 with its high-quality manufacturing values, cel-shaded visuals, open-world RPG mechanics, and powerful narrative focus. The sport follows the template of many open-world RPGs, with gamers invited to freely discover, climb, glide, and combat their method via the huge area of Teyvat as they tackle numerous quests and actions.

The sport’s newer experimentations with hybridization have seen the everlasting addition of a turn-based TCG minigame known as Genius Invocation. This mode is designed for superior gamers as endgame content material and is performed with eight card decks, consisting of three character playing cards and 5 assist playing cards – gamers obtain their first deck as a part of the tutorial. Gamers can purchase further character playing cards by defeating sure NPCs in a duel whereas finishing particular aims through the match.

Genshin Impact’s turn-based TCG minigame, Genius Invocation.
Genshin Influence’s turn-based TCG minigame, Genius Invocation.

Genshin Influence additionally beforehand put its personal distinctive spin on Pokémon with a Fabulous Funghi Frenzy occasion, the place gamers needed to catch mushroom creatures and prepare them to combat in a event to progress the story and win particular occasion forex, in addition to a free four-star character.

Slime Isekai Recollections

The turn-based RPG wraps 4X and tycoon mechanics round a base-building meta layer. 

Slime Isekai Recollections might have fallen off the US market’s radar however this turn-based RPG based mostly on a success anime/manga collection remains to be very a lot alive in Japan. Many gamers are doubtless drawn to the sport due to its excessive manufacturing values and respect for its supply materials (the unique solid voices in-game characters), however what retains them engaged is its amalgamation of hero assortment and base-building mechanics.

Within the sport, gamers acquire characters and develop them to be used strategically in battles to finally progress the principle marketing campaign, which follows a brand new story supervised by the unique writer. The bottom constructing meta, Construct Nation, is immediately integrated into this; gamers can not progress till they’ve sufficiently developed their base’s inhabitants by setting up new buildings or upgrading present ones.

Slime Isekai Memories’ Build Nation mode
Slime Isekai Recollections’ Construct Nation mode

Construct Nation additionally makes use of a useful resource era system with numerous provides, reminiscent of character improve supplies, extra generally encountered in 4X and tycoon video games. Hybridization has been vital to the success of many 4X technique video games, like Puzzles & Survival (4X and puzzle RPG) and High Conflict: Battle Sport (4X base constructing with merge mechanics), so this crossover into extra conventional RPGs merely additional emphasizes the pattern throughout the broader market. 

Why are hybrid cellular video games rising in popularity? 

The cellular video games market has all the time been recognized for experimenting and main the best way with innovation, and introducing new gameplay mechanics from different well-liked genres is an efficient method of protecting gamers engaged. 

This has resulted within the rise of hybrid-casual video games, a style we discover in nice element within the Liftoff 2023 Informal Gaming Apps report, nevertheless it’s essential to keep in mind that hybridization isn’t restricted to video games within the informal style – there are many midcore and premium video games experimenting with hybrid mechanics, too. 

So what are the advantages? Hybridizing your cellular sport is an effective way of broadening its enchantment and boosting consumer acquisition. X-Hero’s SaveDog hyper-casual mini-game capitalized on the viral TikTok hype surrounding the Save The Doge sport and helped push X-Hero to the high of the obtain charts by using the mode in its UA technique throughout social media platforms. Whereas numerous the gamers downloaded the sport for the hyper-casual mode, many stayed after familiarising themselves with the sport’s important mechanics. 

Equally, hybridization could be an effective way of getting gamers concerned with sport genres that they may not have sought out in any other case. Consider all of the QQSpeed gamers that had by no means performed a card battler however ended up falling in love with a brand new style after it launched a TCG mode. 

Hybridization may also open up new monetization layers to your sport, particularly in case you’re introducing new gameplay mechanics from a style with a number of monetization potential, such because the base-building mechanics that would complement an RPG by introducing a brand new in-game retailer for upgrades. 

Lastly, hybridization is an effective way to gauge the reception of latest gameplay mechanics, particularly in case you’re hybridizing via a mini-game or limited-time occasion in LiveOps. If these new mechanics have been positively acquired by followers, they are often carried out as a brand new full-time sport mode. 

High issues to contemplate in case you’re hybridizing your cellular sport 

Whereas the hybrid cellular sport examples above show you can combine and match most genres, there are nonetheless some key issues it is best to all the time think about. 

  • Style preferences change in several markets so consider carefully about the place your sport is the most well-liked and the way present gamers may reply to the addition of less-familiar gameplay mechanics. 
  • Take affect from viral developments on media platforms, reminiscent of TikTok, however keep in mind that these developments gained’t keep round without end. You’ll find extra data on the right way to construct higher cellular video games by leveraging TikTok developments right here
  • Play to your strengths. In case your sport has constructed a strong consumer base as an RPG, it’s not essentially a superb transfer to maneuver away from these RPG parts to chase developments in one other style and vice versa. Weigh up the professionals and cons of introducing new developments and mechanics; balancing the expectations of present gamers round bringing new gamers into the sport could be tough. 
  • All the time have an eye fixed on the gameplay mechanics and genres which are trending available in the market and take into consideration how one can merge them along with your present mechanics to innovate. The adoption of TCG mechanics amongst among the most profitable cellular video games is being completed as a result of TCG mechanics are extremely popular proper now. 

In the event you loved studying this publish and want to discover out extra about hybridization and different developments inside the cellular market, then make sure to take a look at a few of our different articles beneath:

You may also discover extra data on the rise of hybridization within the informal market and the way this has paved the best way for the hybrid-casual style within the 2023 Informal Gaming Apps Report.


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