How Speed up’s ML Fashions Uniquely Seize GameRefinery Information to Enhance Marketing campaign Efficiency

This weblog submit is the primary in a collection of posts exploring how cell app builders can obtain quicker progress by way of first-of-its-kind product enhancements solely made doable by Liftoff’s distinctive product suite.

In 2021, we acquired GameRefinery, the industry-leading cell recreation intelligence device. Including GameRefinery supported our product imaginative and prescient to arm app builders with the distinctive contextual knowledge wanted to achieve the privacy-forward cell app surroundings devoid of machine identifiers.

GameRefinery’s industry-leading recreation intelligence device uniquely captures proprietary contextual knowledge units, together with:

  • App deconstructions and have evaluation
  • App style taxonomies
  • Participant motivations and archetypes
  • Demographics
  • and far more
GameRefinery proprietary contextual data Liftoff
GameRefinery’s proprietary contextual knowledge

To construct its app style taxonomy, GameRefinery leverages AI to routinely assign apps to “micro-categories”.

In a latest experiment, we fed Liftoff Speed up machine studying fashions with GameRefinery’s micro-category taxonomy knowledge to construct distinctive clusters that might assist Speed up campaigns “discover” new stock extra effectively. We discovered that new app set up campaigns working on these experimental Speed up ML fashions noticed 10% decrease CPIs.

Because the cell app promoting panorama shifts away from machine identifiers, the flexibility to entry and convert contextual indicators is extra necessary than ever. Leveraging GameRefinery’s micro-category taxonomy into our ML is simply one of many many developments we’re making right here at Liftoff that will help you higher optimize your cell advertising.

Within the subsequent weblog submit on reaching quicker progress by way of our distinctive product suite, we’ll spotlight how cell entrepreneurs scale their campaigns throughout the Liftoff platform with user-generated content material (UGC) adverts.

What are you ready for? Discover out extra about how Speed up and GameRefinery can take your app enterprise to new heights →


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