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Insights From Our ‘2022 Metaverse Vogue Traits’ Report


Take an In-Depth Look At Gen Z’s Avatar Fashion Preferences

Be a part of us November 2 from 9:30 – 10:00 AM PT for our digital panel “What’s Subsequent in Metaverse Vogue?” the place style and metaverse specialists will dive deeper into these tendencies and what’s but to return in digital style on Roblox and past.

Lengthy earlier than the huge potential of digital style captured the eye of media and types, our group members had been designing, sharing, and sporting their very own avatar style creations. For over a decade they’ve been redefining digital id and their private fashion, however up to now few years we’ve seen unimaginable leaps within the evolution of self-expression on our platform.

Iconic style manufacturers have established presences right here on Roblox by partnering with our creator group, and the rollout of Layered Clothes – our new expertise powering hyper-realistic 3D clothes – has as soon as once more raised the bar for what our creators are capable of make. Because the alternatives for self-expression and private fashion speed up, we determined to take a second to attach with our unimaginable group and get a deeper understanding of their expertise with digital style. We carried out intensive analysis, drawing each from our personal platform in addition to survey responses¹ from a thousand Gen Z members who’re lively on Roblox and intently accustomed to digital style. 

To supply an in-depth take a look at the digital style tendencies we’ve been seeing, we’ve partnered with one of many world’s main establishments for artwork and design training, Parsons Faculty of Design, to launch our ‘2022 Metaverse Vogue Traits’ report. Listed here are the highest 5 tendencies.

2. The Affect of Creator Communities on Vogue Is Accelerating

In 2022 alone, greater than 11.5 million creators designed over 62 million digital clothes and accent objects on Roblox. These creators costume hundreds of thousands of individuals all around the world and affect how they categorical themselves each within the digital and bodily worlds.

To place that in context, there are at the very least 200 occasions as many creators designing clothes and accessories on Roblox because the estimated variety of style designers creating bodily collections within the United States².

In 2022, we’ve seen a big inflow of worldwide style and wonder manufacturers creating digital style and immersive experiences for Roblox (or integrating with current fashionable experiences on the platform) – together with Gucci, Burberry, Carolina Herrera, Tommy Hilfiger, NARS, Alo Yoga and supermodel and entrepreneur Karlie Kloss, in addition to metaverse-only style firms like DRESSX. Most of those manufacturers are tapping into the huge experience of Roblox group members who may also help create lovely digital style and different participating content material on the platform.

Avatar models during Tommy Hilfiger show on Roblox

2. Self-Expression and Inclusivity in Digital Vogue Is Important for Gen Z

The overwhelming majority of Gen Z who’re lively on Roblox stated in our survey that they’ve personalized their avatars, with half of them altering their avatar’s clothes at the very least each week

Identical to within the bodily world, folks have a tendency to attach with and react to others round them primarily based on the way in which they give the impression of being and costume, which might have a profound affect on their self-confidence and relationships. Dressing their avatars permits customers to categorical their individuality (47%) and be ok with themselves (43%), but additionally to point out off their digital assortment and really feel extra related to friends – in each the digital and bodily worlds. 

Actually, 2 in 5 respondents stated expressing themselves with clothes and accessories within the digital world is MORE essential than expressing themselves within the bodily world. 

Data from respondents about what dressing their avatars allows Gen Z consumers to do

Numerous choices for avatar customization are essential for almost all of group members who can simply customise on Roblox to be whoever they wish to be. In our survey, they’ve famous the significance of getting a full vary of pores and skin tones (stated 70%) and a full vary of physique sizes (64%), together with a full vary of hair colours, textures and kinds (70%)

Seven in ten take into account inclusivity in digital clothes designs to be “very” or “extraordinarily” essential. This problem could be addressed by new expertise like Layered Clothes, a brand new function that’s been embraced by each our group creators and customers. Over the course of 2022, over 157 million customers on Roblox have already acquired each free and paid objects community-created Layered Clothes objects. 

3. Almost 3 in 4 Gen Z Say They Spend on Digital Vogue

Individuals are expressing themselves via their avatar fashion and Roblox style selections equally to how they do within the bodily world, with over half (53%) saying their fashion adjustments primarily based on their temper or emotions on a selected day, and 37% altering clothes primarily based on the place they’re going within the metaverse and what they’re doing. Many (42%) would change their clothes to right away strive on a brand new buy.

Data from respondents around what makes them change their avatars style

Amongst those that say they spend cash on digital style, 31% of customers stated they’d sometimes spend as much as $5 per thirty days and one other 30% stated as much as $10-$20 per thirty days, whereas practically 12% will spend $50-$100 month-to-month. Over 1 in 4 say they’ve spent anyplace from $20 to over $100 on a single digital merchandise.

4. IRL Traits Affect Avatar Vogue (and Vice Versa)

In our survey, 70% of Gen Z stated their avatars costume at the very least considerably like their IRL fashion, with equally as many (70%) saying in addition they get bodily fashion inspiration from dressing their avatars. 

Take the #Barbiecore pattern, which began on social media as a part of the thrill for the upcoming “Barbie” film, or Y2K nostalgia: the Roblox group rushed to mirror these key 2022 style tendencies each in creation of things and their avatar styling. 

The well timed launch of the Endlessly 21 x Barbie assortment helped guarantee buyers may rapidly (and actually) get dolled up for his or her metaverse adventures, and the Y2K pattern has been peaking on Roblox, with complete purchases of Y2K-labeled objects surpassing 188 million from January to September 2022. 

Roblox's Y2K avatar shop

5. The Status of Digital Vogue Is On The Rise

Current trade analysis factors to Gen Z’s “outsized affect on tradition and economic system,” on condition that this client group accounts for roughly 1 / 4 of the world’s inhabitants, and already has a buying energy of a whole bunch of billions of {dollars} within the U.S. alone. With this demographic spending extra time in immersive social areas like Roblox, the status and affect of digital style are on the rise.

Greater than half (58%) of respondents take into account a digital clothier profession to be simply as spectacular or much more spectacular than the function of a bodily clothier. This quantity grows considerably amongst individuals who spend as much as $100 per thirty days on avatar style, the place 54% stated being a digital clothier is extra spectacular.

As we look ahead to the close to future, we anticipate the subsequent technology of style designers and types to be deeply immersed in digital style, dressing avatars, designing 3D digital variations of their collections and creating metaverse-exclusive objects. 

Respondent data around what Gen Z is looking for from digital fashion brands and designers

We couldn’t be extra excited to collaborate with the thought leaders at Parsons Faculty of Design to see, together with manufacturers, designers, and our Roblox group, how we are able to additional allow self-expression and empower our group to develop into whoever they wish to be – on our platform and past.


¹To acquire the latest client perception information, Roblox, in collaboration with the Parsons Faculty of Design, commissioned a ballot from Momentive (makers of the SurveyMonkey platform) fielded September 19-21, 2022, amongst 1,000 folks ages 14 to 24, residing in the US. The pattern has been balanced for gender utilizing the Census Bureau’s American Neighborhood Survey to mirror the demographic composition of the US inhabitants in that age vary.



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