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Lars Schmeller, Sport Lead at Lotum, shares how GameRefinery has remodeled their decision-making course of.
At Lotum, we develop and function video games that interact tens of millions of gamers worldwide each day. Our purpose is to develop high-impact merchandise by working in small however gifted and agile groups. With our strategy, Lotum has grow to be a number one developer for video games on iOS, Android and Fb Messenger. Our 46-people group has launched merchandise which have generated over 900M downloads globally.
We began working with GameRefinery in 2022 to help our product improvement with feature-level information and market insights.
The Problem
Chosen sport groups at Lotum needed to deepen their information about the important thing function tendencies within the informal gaming house. They needed to help design choices with dependable market and sport function information.
One in every of our foremost tasks was introducing a recurring occasion framework to 4 Pics 1 Phrase—the world-famous puzzle basic with numerous Aha! Moments. 4 Pics 1 Phrase has been extremely in style since 2013 and is out there in eight languages. Prompted by our tenet (small group, huge impression), we needed a hands-on resolution that may assist us determine related sport mechanics we may undertake.
Answer and Outcomes
The 4 Pics 1 Phrase group repeatedly depends on GameRefinery information to tell product choices. GameRefinery has been an important device that enables us to dig deeper into gaming options and perceive performs within the wider market. Right here’s how:
With GameRefinery, we are able to view market segments with ease—as an example, level-based Match 3 video games. The insights we achieve about function reputation assist enhance roadmap prioritization.
By digging into options on the sport stage, we are able to see how in style video games evolve and construct curiosity. This fashion, we are able to generate concepts for sport enhancements.
Moreover, GameRefinery helped us scale back manufacturing prices by granting entry to the huge assortment of function implementations and FTUE video.
Lastly, GameRefinery performed an vital function in educating completely different Lotum groups concerning the features of free-to-play cell gaming. The corporate-wide shows about LiveOps in Puzzle Video games and tendencies in Battle Cross design delivered by the GameRefinery group had been extraordinarily nicely obtained. They helped the group perceive the most recent improvements in addition to market greatest practices.
I like to recommend utilizing GameRefinery for each data-driven studio that desires to depend on correct, up-to-date info to make knowledgeable sport design choices. With GameRefinery, we’ve got entry to a wealth of information at our fingertips. The information permits us to determine tendencies and patterns that we’d have missed earlier than. The dashboards and visualizations are intuitive and simple to make use of, and the GameRefinery group is extremely supportive.
Study extra about working with GameRefinery right here, or contact us.
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