LUBUS, a growth company specializing in WordPress and Laravel, confronted challenges with variable internet hosting prices and upkeep for his or her purchasers. They wanted an answer that supplied fastened prices, excessive efficiency, safe website hosting, and dependable service and assist. LUBUS determined to check WordPress.com and, after witnessing constructive outcomes, confidently really helpful it to their purchasers.
The migration to WordPress.com led to sooner web site load occasions, improved stability throughout visitors surges, and important price financial savings of 50-90% for purchasers. This allowed LUBUS to focus on its core providers and provide a extra easy answer to its purchasers with out the necessity for DevOps budgets or ongoing upkeep prices. WordPress.com offered an all-in-one answer, guaranteeing a steady, safe, and cost-efficient expertise for LUBUS’s purchasers.
We not too long ago spoke with Ajit Bohra, the Founder and WordPress Engineer of LUBUS, a growth company specializing in WordPress and Laravel. LUBUS, established in 2008, creates high-quality web sites for purchasers in India and throughout the globe. They’ve expertise constructing all kinds of internet sites, together with healthcare, renewables, publishers, telecommunications, music information, on-line shops, and extra.
Their dedication to delivering “pleasant options” in WordPress web site growth led them to hunt an answer that gives their purchasers with:
- An internet site with fastened prices and no laborious limits
- A high-performance, safe website hosting platform
- A bunch managed and maintained by WordPress consultants
- Dependable service and assist
LUBUS selected to check WordPress.com and, after witnessing constructive outcomes, confidently really helpful it to a lot of their purchasers.
The LUBUS Story
LUBUS has a staff of 12 WordPress designers and builders, serving 8 to 10 new purchasers yearly. About 60% of their purchasers retain LUBUS’s upkeep and consulting providers after the preliminary web site growth and launch.
Beforehand, they hosted purchasers on AWS (Amazon Internet Companies) and comparable cloud internet hosting providers. Whereas these options had been appropriate for purchasers who required extra complicated management, they introduced difficulties for a lot of others.
The Challenges and Wants of Numerous WordPress Web site Purchasers
LUBUS aimed to offer the very best service to their purchasers whereas retaining their workload centered on core choices.
Secure Prices and Internet hosting
For a lot of purchasers, significantly these in rising markets or with smaller budgets, the variable billing prices of suppliers like AWS had been usually disruptive. These purchasers wanted to funds for precise prices with out sudden fees on the finish of a pricing interval. Some purchasers skilled massive visitors spikes that both prompted their web sites to crash or resulted in elevated prices to cowl extra sources. Neither state of affairs helps efficient development and scaling.
Ajit Bohra, the LUBUS founder, shared an instance the place they migrated a heavy metallic shopper’s web site to WordPress.com. When the band Metallica shared one of many shopper’s articles, the location effortlessly dealt with the visitors surge with out incurring extra prices or experiencing any efficiency points.
Upkeep and Fear-Free Internet hosting
Within the absence of managed internet hosting, purchasers both needed to preserve the atmosphere themselves or pay LUBUS for upkeep. This further time and price had been prohibitive to purchasers and diverted LUBUS from its major focus.
“We wanted to maneuver away from DevOps and focus on our core providers. We looked for an easy answer that purchasers might handle themselves with out DevOps budgets or ongoing upkeep prices. We aimed to offer purchasers with a dependable internet hosting service we might endorse with out hesitation, finally leading to glad purchasers. We discovered that service with WordPress.com,” defined Ajit Bohra, LUBUS founder.
Why LUBUS Selected to Migrate Purchasers to WordPress.com
Ajit and his staff members usually attended WordCamps, the place they conversed with WordPress.com representatives. Ultimately, Ajit felt assured sufficient to trial WordPress.com with a funds shopper who wished to handle their web site independently sooner or later. Elements that contributed to his choice to check WordPress.com included:
- Eliminating safety considerations for each LUBUS and the shopper
- Eradicating worries about efficiency or pace
- The platform’s growth by the identical staff behind the open-source WordPress software
- Purchasers feeling assured sufficient to handle their very own web site, realizing they’re protected by Jetpack backups, exercise logs, and backed up by wonderful WordPress.com assist
- Giving purchasers an choice for a decrease and extra dependable price mannequin.
The Migration Course of
LUBUS discovered the migration course of easy and cost-effective, considerably lowering DevOps and upkeep bills.
As LUBUS migrated extra purchasers to WordPress.com, they continued to expertise easy, error-free migrations. Even in difficult conditions, the WordPress.com Happiness Engineers (assist staff) resolved points effectively, offering a constructive expertise for LUBUS.
The Outcomes: Velocity, Stability, and Value Financial savings
We had been wanting to be taught LUBUS’s ideas on their expertise with migrating purchasers’ websites to WordPress.com. Right here’s what we found.
Though LUBUS focuses on well-developed websites optimized for quick load occasions, builders can not management the server’s TTFB (Time to First Byte). TTFB measures the time it takes for the primary byte of the web page to load within the shopper’s browser, reflecting the server’s responsiveness. On common, LUBUS noticed a 60-70% enchancment in TTFB pace after migrating websites to WordPress.com. This enchancment can imply the distinction between customers staying on the location or leaving on account of frustration with load occasions.
Some internet hosting suppliers hinder a shopper’s web site success and development. When a web site experiences a visitors surge on account of a profitable advertising or social marketing campaign, some hosts both fail to allocate the mandatory sources to maintain the location working or cost substantial charges for the additional sources. In each circumstances, the shopper’s potential good points from the visitors surge are negatively impacted.
LUBUS purchasers recognize that WordPress.com goals to assist them succeed relatively than penalize them for his or her success. With high-performance CPUs and automatic burst scaling, purchasers can belief that their websites will stand up to visitors surges with out incurring extra prices.
Value Financial savings
LUBUS founder Ajit Bohra acknowledged, “A lot of our purchasers saved a substantial sum of money, starting from 50% to over 90%, on internet hosting fees after shifting to WordPress.com. This important financial savings affords an incredible increase for purchasers, particularly in nations like India, or these with primary websites, blogs, webzines, mid-level visitors eCommerce websites, and startups.”
The Finish Outcome
“There are numerous causes we suggest WordPress.com to purchasers.
—Purchasers need us, and their internet hosting supplier, to simplify their lives.
—We don’t need purchasers to be intimidated by WordPress, and WordPress.com makes it a lot simpler for them to adapt.
—Purchasers are skeptical about counting on plugins for duties that must be managed by internet hosting, which WordPress.com does.
—Purchasers need every thing in a single place, similar to assist, area, content material, advertising instruments, and internet hosting.
—Purchasers need to know their web site shall be steady, safe, and cost-efficient.
WordPress.com makes it easy to satisfy our purchasers’ wants.”
—Ajit Bohra, LUBUS founder
WordPress.com + Your Company = Happy Purchasers
WordPress internet design and growth companies are discovering the facility of WordPress.com internet hosting and the advantages it affords to their purchasers. With full-stack efficiency, sturdy safety, and developer-friendly options, WordPress.com offers companies with a platform they’ll confidently suggest to their purchasers. Uncover what we are able to do to your company.
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