Maintain Your Gamers Coming Again

Holding on to the gamers shouldn’t be a simple activity to do, particularly when it’s new gamers who’re simply attending to know the sport. With the best varieties of retention mechanics, gamers will really feel like it’s value returning to the sport day after day.

A couple of weeks in the past, we launched a weblog publish collection that takes a have a look at the most effective practices of participant onboarding among the many top-grossing iOS video games throughout completely different genres and markets. Within the first publish, we targeted on storytelling parts and a way of progress. You possibly can familiarize your self with the subject right here. On this second publish, we are going to have a look at making certain participant retention. The final publish will go over monetization design that appeals to new gamers, in addition to the best way to assist their in-game development and their engagement with the sport from the start.

Within the meantime, take a look at additionally this weblog publish discussing particular options for buttering up returning gamers to maximise your information about protecting the gamers glued to your sport!

Every day duties and items give gamers a motive to log in on daily basis

One strategy to reinforce gamers’ attachment to the sport is by retention mechanics. A wonderful first impression goes a good distance, and one strategy to delight gamers proper initially is by giving them useful causes to log in to the sport on daily basis. These will be issues similar to every day duties or items that want the participant’s consideration on daily basis, mixed with the introduction to completely different mechanics of the sport, objects, supplies, characters, and different options the sport has to supply. 

For instance, do you know that every day mechanics, like every day items and every day quests, are extra widespread within the high 100 grossing iOs video games than within the video games outdoors the ranks? And that is the case with all three fundamental markets (US, CN, JP).

The popularity of daily free gift and daily quest features in top 100 iOs games in the US, CN, and JP markets
The recognition of every day free reward and every day quest options in high 100 iOs video games within the US, CN, and JP markets. (Supply: GameRefinery SaaS Platform)
The popularity of live events’ features in top-grossing 100 iOs games in the US, CN, and JP markets.
The recognition of stay occasions’ options in top-grossing 100 iOs video games within the US, CN, and JP markets. (Supply: GameRefinery SaaS platform)

One other illustration of the recognition of retention mechanics will be discovered by wanting on the stay occasion options, which embrace some mechanics geared toward new gamers, similar to new participant duties. In all three iOs markets, virtually all the highest 100 video games have some sort of stay occasions, both recurring or non-recurring. Thus, we will say that retention mechanics are widespread and broadly used.

For extra market-level knowledge on retention mechanics, log in to the GameRefinery SaaS service to discover the information with the Market Explorer instrument or contact us! GameRefinery workers is completely happy to level our clients to probably the most memorable onboarding implementations that now we have witnessed over the various years we’ve been monitoring top-performing cellular video games, particularly in the event you’re in search of particular examples in the identical style or out of your rivals.

Login calendars draw gamers again but in addition familiarize them with the sport

Restricted-time, new participant calendars are a standard strategy to maintain the participant coming again to the sport to gather their first rewards and a strategy to familiarize gamers with ornamental objects of the sport, completely different currencies, gacha tickets, and characters. Normally, the last-day reward is one thing particular and well worth the every day returns. A login calendar incentivizes gamers to have interaction with the sport every day till the every day login rewards finish, which is often sufficient time to familiarize them with the sport.

In Name of Responsibility: Cellular, gamers are rewarded with objects like weapons and exp playing cards, and the last-day reward is a worthwhile wait – an unusual Particular Ops 5 soldier. This encourages the participant to come back again to the sport additionally after day 7 to play with the brand new character.

Call of Duty: Mobile, New Player Login rewards
Name of Responsibility: Cellular, New Participant Login rewards

Video games fairly often create a brand new participant login calendar with an “8-day login calendar” system. Gamers must log in for eight consecutive days to get all of the rewards and the créme de la créme Eighth-day reward.

Moonlight Blade (天涯明月刀) 8-day login calendar: the last-day gift is a companion character.
Moonlight Blade (天涯明月刀) 8-day login calendar: the last-day reward is a companion character.
PUBG MOBILE 8-day login calendar: the last-day gift is a weapon of choice
PUBG MOBILE 8-day login calendar: the last-day reward is a weapon of selection

Some video games have tied a participant login calendar with a brand new participant activity system. New participant activity methods assist gamers check out completely different sport modes and study all of the points of the sport. 

One instance will be present in QQ Pace (QQ飞车). QQ Pace is an arcade driving sport with a variety of completely different sport modes and content material. The sport introduces a piece known as “freshman duties” for the brand new gamers, together with a number of methods to have interaction new gamers. There’s a login calendar with many various objects, similar to a automotive, a pores and skin, and an S foreign money for brand spanking new automobiles or ornamental equipment. Together with the login calendar, gamers are supplied with some separate new participant duties. These duties embrace a number of completely different ones, similar to ‘stage duties’ (attain a sure stage to get a reward) and ‘end quite a few races’ -types of duties. Rewards embrace issues like automobiles, outfits for the characters, pets, and S foreign money. The login calendar and duties are solely out there for a restricted time, so the participant must maintain enjoying the sport throughout the first days as a way to accumulate all of the rewards.

QQ Speed’s (QQ飞车) new player login calendar
QQ Pace’s (QQ飞车) new participant login calendar
QQ Speed’s (QQ飞车) new player level tasks
QQ Pace’s (QQ飞车) new participant stage duties
QQ Speed’s (QQ飞车) new player “finish a number of races” tasks
QQ Pace’s (QQ飞车) new participant “end quite a few races” duties

One other fascinating instance of mixing new participant every day login mechanics with new participant duties will be present in Garena Free Fireplace. The sport has a system known as “Beginner Nook,” which is a every day system with every day login rewards and every day new participant duties, granting completely different important rewards for the participant, similar to weapons, characters, and skins. When the brand new participant duties are open solely every day, there’s a sense of urgency and a necessity to come back again to the sport on daily basis. This fashion, the participant additionally must spend extra time within the sport on daily basis than they’d after they solely accumulate their every day login reward.

Garena Free Fire’s Newbie Corner
Garena Free Fire’s Newbie Corner
Garena Free Fireplace’s Beginner Nook

Enhance participant engagement with social parts

Additionally it is worthwhile to introduce some social mechanics to the brand new gamers, as social mechanics will be among the best methods to have interaction gamers. You possibly can learn extra concerning the energy of social mechanics from our weblog publish right here. One fascinating strategy to hyperlink social mechanics with new participant onboarding will be present in a rhythm sport, QQ Dance (QQ炫舞). QQ Dance makes use of an progressive strategy to introduce issues to do with mates inside the sport by presenting good friend interplay items. These new participant duties embrace duties similar to “have one good friend” or “give a good friend flowers ten instances,” which may improve gamers’ mutual friendship stage. After conducting a activity, gamers can get important objects to play the sport in addition to some high-grade ornamental equipment.

Social interaction gifts for new players in QQ Dance (QQ炫舞)
Social interplay items for brand spanking new gamers in QQ Dance (QQ炫舞)

One other strategy to merely maintain gamers enjoying the sport is reward mechanics. In QQ Dance, rewarding playtime is used to maintain the brand new gamers enjoying the sport sufficient to get them into it. When the participant has been enjoying the sport for 10, 30, 60 minutes, or extra, they may get rewards like good friend interplay items, gameplay necessities, and high-grade ornamental equipment. In different phrases, issues that can assist them progress within the sport and get them extra connected to their character, who now additionally has a cool new outfit.

New player online gifts in QQ Dance (QQ炫舞)
New participant on-line items in QQ Dance (QQ炫舞)


Retention mechanics vary from easy ones like every day duties and items to extra resource-intensive ones like stay occasions, which all have their very own attraction and impact. By giving gamers some thrilling and worthwhile content material to sit up for, they may maintain returning to the sport after that first login.

Hopefully, the second a part of our onboarding collection gave you some inspiration for enhancing your sport’s new participant expertise. Don’t neglect to come back again to take a look at our final piece of the onboarding collection to study the most effective mechanics for onboarding monetization. Keep tuned!

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