Nreal rebrands as XREAL and expands its ecosystem

Some rumors had been already going round within the earlier days, however now it’s official: Chinese language AR firm Nreal has rebranded as XREAL. Along with this announcement, it has additionally introduced some new options and particularly the widening of its goal platforms past simply Android: PC and even SteamDeck will quickly be suitable with Nre… ehm XREAL merchandise. Let’s see all these items of stories collectively.

Nreal turns into XREAL

xreal nreal
One of many new model photos of XREAL (Picture by XREAL)

Nreal, which is likely one of the most attention-grabbing AR startups round, entered right into a dispute with Epic Video games for its identify being too near “Unreal”, which is a well known identify in our ecosystem. Nreal states that the dispute with Epic has been “resolved amicably”, however that anyway it determined to alter its identify to have a extra identifiable and distinguishable model. The newly chosen identify has been XREAL.

Peng Jin, co-founder at XREAL, commented on the rebranding with this assertion: “The ‘X’ in XREAL displays our dedication to the imaginative and prescient of increasing actuality, and creating cross-reality experiences. Additionally it is a reminder to ourselves that we must be additional actual when delivering worth to clients

My touch upon this identify change is that this meme:

Animated GIF - Find & Share on GIPHY
Nreal, Xreal…差不多…

For certain individuals at XREAL individuals have a fetish for names that start with a consonant plus the letter R and so are tough to pronounce. In any case, XREAL sounds higher, it’s extra pronounceable than “nreal” and it’s doable to play a bit with the that means of the X letter, however on the identical time just isn’t so completely different than the earlier identify on the level of complicated the customers, so it’s a good selection.

The identify change was in my view wanted, as a result of each time I talked in regards to the Nreal glasses to somebody outdoors of our area, that individual all the time understood “Unreal” and puzzled if the glasses had been from Epic Video games. So the Nreal administration took the appropriate choice.

XREAL Spatial Show

xreal spatial display
Spatial Show offers you completely different choices to see your display in AR in entrance of you (Picture by XREAL)

The primary piece of stories introduced along with the identify change is the launch of XREAL Spatial Show. The three DOF glasses for media consumption Nreal Air, now rebranded as XREAL Air, have been the most well-liked product bought by XREAL, with greater than 100,000 models bought worldwide. They’ve a characteristic known as Air Casting, which allow you to mirror the display of your cellphone in your smartglasses, so that you could as an example watch Netflix in your glasses whereas mendacity down on the mattress. XREAL Spatial Show is the evolution of that Air Casting expertise, with many extra potentialities.

The largest replace is the introduction of “3DOF Monitoring”. XREAL Air are 3DOF glasses, so that they have rotational monitoring, however when utilized in Air Casting mode, they had been simply projecting the display of your smartphone in entrance of your eyes. When you rotated your head, the smartphone display picture would nonetheless be glued in entrance of your eyes. Monitoring was 0DOF. In some circumstances, this manner of watching content material is good, however more often than not having one thing glued in entrance of your eyes, feels a bit bizarre. That’s why XREAL is now aiming to introduce 3DOF monitoring for video watching. The imaginative and prescient is that the video you might be watching is anchored to your physique and to not your head. Talking a bit extra technically, it means the video is anchored at a particular distance in entrance of you, within the authentic viewing path, and should you rotate your head, the video stays in that place and doesn’t rotate along with your head. It’s a bit like while you watched a 2D film in a digital cinema in your Oculus Go. That is way more pure as a result of it seems like a display within the setting round you and never one thing weirdly hooked up to your face. Plus, if you wish to do one thing else when you watch a film in AR, you may rotate your head and do it… whereas in case you have one thing all the time strapped in entrance of your eyes, you may’t do anything as a result of it’s too disturbing.

3DOF monitoring just isn’t substituting the usual mirroring. It’s being added as an extra mode. Truly, XREAL is including two extra modes, for a complete of 4. Let me describe the 2 further strategies by straight quoting XREAL: “Clean Observe, an enchancment on mirroring, makes use of algorithms to maintain the show regular amid small and sudden actions. That is splendid for utilizing XREAL Air throughout commutes. Sideview, which was supplied first in Nebula for Android, permits customers to shrink the show to a aspect window to keep away from visible interference whereas strolling, for instance.”.

I feel these are all attention-grabbing view modalities to supply to customers. The gross sales variety of XREAL Air vs XREAL Mild and this funding in further media consumption modalities present that now media watching is the most well-liked use case for AR glasses and smartglasses. This jogs my memory of the nice previous instances when all individuals at Oculus had been questioning why individuals used GearVR probably the most for watching films and never for enjoying video games. Most likely it’s a section that each one XR applied sciences ought to undergo 🙂

Peng Jin, cofounder of XREAL, commented on the information by saying “Spatial Show to AR is what e-mail was to the web, upgrading one thing individuals are already aware of to an entire completely different degree of expertise.”.

No Idea Niklas GIF by Bonjwa - Find & Share on GIPHY
Possibly emails had been a bit extra disruptive…


XREAL Beam is a brand new machine that allows you to join your XREAL glasses to principally all of your digital units: “XREAL Beam is an iPod-shaped machine that may rework video enter from different units into XREAL Spatial Show on XREAL Air. It helps each wired and wi-fi connections to smartphones, gaming consoles, and private computer systems, and integrates DTS: X Extremely expertise to supply high-quality spatial audio. XREAL Beam has a built-in 4870 mAh battery that may help as much as three hours of play, and likewise options two USB-C ports that help simultaneous charging and enjoying, a characteristic requested by many XREAL clients.”

XREAL Beam (Picture by XREAL)

It jogs my memory a little bit of an identical machine that additionally Rokid launched. I feel it’s nice to enhance the compatibility of the glasses with all of the units a person might have. I think about this to be purchased by the individuals which are actually followers of watching all types of content material on XREAL Air smartglasses. However I additionally assume that almost all of the customers most likely are simply to attach the glasses to Android units in a plug-and-play mode, as an alternative of getting an extra machine with a battery to cost. However it’s good to have choices.

xreal beam tv
XREAL Beam permits you to join your XREAL Air with many video output sources you could have at dwelling! (Picture by XREAL)

XREAL Beam will likely be obtainable for pre-order from June 1, 2023, with world availability within the
second half of July, 2023.

Technical updates

XREAL can also be engaged on the discharge of its Nebula runtime for Home windows and SteamOS. Which means that Steam Deck customers can get pleasure from XREAL Spatial Show by connecting Steam Deck with XREAL Air straight. That is kinda cool: with this connection, it’s doable to play Steam Deck video games on a giant digital display in entrance of your eyes, perhaps while you’re mendacity on a mattress.

XREAL additionally mentioned it would launch a firmware replace within the coming months to enhance the refresh
charge of XREAL Air to 90Hz for each mirroring and 3DoF show.

Elevated availability

xreal x brand xr
The X makes every thing cooler (Picture by XREAL)

XREAL additionally introduced that it plans to broaden its Amazon presence to Europe and the UK in Q3 this yr. That is good for facilitating the unfold of XR glasses worldwide.


XREAL will likely be at AWE US, and individuals might be able to attempt there XREAL Spatial Show, XREAL Beam, and XREAL Nebula for Home windows in individual. I will likely be there, too, so perhaps I’ll hop at their sales space… and I encourage you to do the identical!

Additional information

There’s a new web site the place you may be taught every thing about XREAL. You could be extremely stunned to find that its tackle is . Yeah, I do know, kinda surprising…

I hope you favored this put up, and if it’s the case, please subscribe to my publication to obtain XR information on to your inbox 🙂

(Header picture by XREAL)

Disclaimer: this weblog incorporates commercial and affiliate hyperlinks to maintain itself. When you click on on an affiliate hyperlink, I will be very blissful as a result of I am going to earn a small fee in your buy. Yow will discover my boring full disclosure right here.


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