Home Video Game Our Refreshed Brand – Roblox Weblog

Our Refreshed Brand – Roblox Weblog


We’ve got just lately up to date the brand and you will notice it throughout Roblox over the following week. As we proceed to construct a platform of 3D immersive experiences centered on reimagining the best way folks come collectively, we wished the Roblox emblem to replicate our imaginative and prescient. 


The Roblox emblem at present has distinctiveness with its tilt, which represents constructing, development, and movement. In refining the brand, we wished to retain the fairness of the lean whereas additionally reflecting the evolution of our platform.

Our up to date emblem introduces new customized letterforms which might be lighter in weight and replicate a extra fashionable aesthetic. The second “o” has returned as a letter, giving extra focus to our iconic tilt. The lean has been barely refined however continues to take care of its distinct character.

As you have a look at how the Roblox emblem has advanced over time, it’s all the time been aligned to who we’ve been as an organization. I’m excited for this new iteration of the Roblox wordmark to replicate our ambition to be a human co-experience platform for all ages and our mission to carry optimism and civility to over a billion folks. 


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