PUBG Cellular and world-renowned automotive producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities automobiles into the sport.
Two of the automobiles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automotive can also be included within the partnership as an unlockable bonus.
“We’re all the time trying to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic file of remaining on the forefront of their trade, they made the proper companion for us to collaborate with,” stated Tencent Video games head of PUBG Cellular publishing Vincent Wang. “We’re thrilled to assist convey collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of worldwide expertise as an entire.”
Driving into the long run
Quite a few manufacturers have turn into more and more involved with cultivating a presence throughout the rising metaverse, and making the most of the distinctive promoting alternatives supplied in video games. PUBG Cellular alone has already seen quite a few collaborations with massive names outdoors the video games area, together with Okay-pop band Blackpink and automotive producers akin to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to convey their merchandise to the eye of recent audiences whereas establishing their presence throughout the digital world.
The truth that one of many automobiles included within the occasion is unannounced does increase an vital query: why the secrecy? It’s potential, albeit unlikely, that this new automotive continues to be underneath improvement, during which case Maserati could be utilizing the platform supplied by PUBG cellular as a part of its promoting marketing campaign. This stays speculative in the mean time, however would make for an attention-grabbing transfer, and yet one more piece of proof pointing to the exceptional promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this 12 months, we listed PUBG Cellular co-developer Tencent as one of many prime 50 cellular sport makers of 2022.
