The Most Profitable Rhythm Video games of the Three Huge Markets

Because the heyday of rhythm video games within the late 90s and 00s, the style has seen fairly a decline in recognition within the Western markets. Nonetheless, rhythm video games reside on, and on the finish of a protracted line of codecs starting from the unique Japanese arcade cupboard video games like Beatmania to titles like Guitar Hero with instrument-like controllers, high-quality music video games at the moment are additionally broadly obtainable as free-to-play cellular video games. It’s no shock that the style is particularly alive and properly within the cradle of rhythm video games, Japan. In line with GameRefinery information, music/band is the fourth largest subgenre occupying a 6,25% market share within the Japanese iOS gaming market (prime 500 video games) in Q2 to this point. When wanting on the 2022 Q2 prime 500 revenues on the time of writing, the Japanese cellular rhythm recreation market is roughly 9 occasions as huge as in China and 39 occasions as huge as within the US, to provide you a way of the size. 

Within the US market, the beforehand moderately stagnant style has skilled a current revival with the entry of Beatstar, and new video games like Dislyte experimenting with rhythm recreation parts are additionally bringing much-needed recent gusts of wind to the market. In China, the subgenre has additionally seen only some entries lately and is dominated by two video games which have held their spots for an excellent whereas. 

Essentially the most profitable rhythm video games look completely totally different within the three huge cellular gaming markets of the US, China, and Japan. The vary is staggeringly extensive, with some video games taking a extra stripped music-first strategy, others with a more-is-more strategy with options for days, and a few placing extra emphasis on story parts and immersion. On this weblog put up, we’re going to try what works in every market and introduce the main free-to-play video games of the style from all over the world.

US: informal doses of hit music

Earlier than the launch of Beatstar, the US cellular gaming market had solely often seen rhythm video games within the top-grossing 200, and people managing to succeed in the highest ranks typically having difficulties sustaining their success for the long run. For essentially the most half, lighter, informal video games specializing in simple beat-matching have discovered their audiences a little bit higher than extra feature-rich video games with heavier meta layers, and informal titles like this may do properly on the obtain charts. These lighter music video games typically depend on ad-heavy monetization mechanics, and plenty of additionally make the most of a mixture of IAP and IAA (for instance, Magic Tiles). On the core of monetization are track purchases, with the occasional gentle decoratives within the combine for easy customization. The music choice, which naturally, together with good beat matching mechanics, is on the coronary heart of any good rhythm recreation, is predominantly licensed music from actual artists and may vary anyplace from classical evergreens to the songs of smaller artists or the most recent pop hits. To this panorama, the present reigning champion Beatstar entered in August 2021.

Whereas nonetheless very a lot an informal recreation with no vital meta parts, Beatstar represents a barely extra refined tackle an informal beat matcher and in addition brings some new twists to the format. Visually, Beatstar is uncluttered and easy, holding the concentrate on music. Songs have their respective colours that may take over the primary menu when chosen and burst in rhythmic visualizations when a streak is carried on in core gameplay. Beatstar’s gameplay makes use of the basic word freeway with three lanes and a line to match beats on the underside. The gameplay is easy however unforgiving, as any miss will finish the monitor. Songs have preset issue ranges and get progressively harder as you go alongside, basically making ending songs a take a look at of dexterity, particularly within the case of tougher tracks. All songs featured in Beatstar are by actual artists (not made just for the sport), and the choice features a good number of genres from pop to different, with some particular classes like newest hits, video games, and worldwide within the combine. Total, the track choice principally consists of music from well-known mainstream artists with one thing for everybody.

No unnecessary bells and whistles: color-coded songs and vivid visualizations keep the experience neat and fresh. Also, on the left, Beatstar's song case unlock system can be seen at the bottom.
No pointless bells and whistles: color-coded songs and vivid visualizations preserve the expertise neat and recent. Additionally, on the left, Beatstar’s track case unlock system could be seen on the backside.

Like many different informal music video games, Beatstar additionally depends on a mixture of IAA and IAP (recently, extra weight has been added on the IAA facet), with songs and music on the middle of monetization. Songs could be bought from gacha containers, or bundle/single track affords within the store, or gamers can receive new songs totally free by gathering playing cards for track containers. The sport has a number of style containers to gather playing cards for, with every requiring progressively extra playing cards as you go alongside. Field playing cards are obtained by taking part in, watching advertisements, or getting them as rewards for progress or from occasions. Getting extra songs and gathering stars from them is essential for progress total, as stars will contribute in the direction of the participant’s progress on a trophy highway that gives varied nice rewards like new songs and gems.

Beatstar’s session size mechanics are tied to field card assortment by timed unlock slots, a differentiating system for rhythm video games that undoubtedly attracts inspiration from Conflict Royale’s field unlock system. When a track is performed, the participant is awarded Beatcoins to fill out track case slots that may then be set to unlock one by one. When the unlock finishes, the participant will obtain random field playing cards to fill out style containers and finally declare extra songs. As soon as all of the slots are full, songs would require both watching an advert or making a purchase order to be performed. To this finish, Beatstar affords an Limitless Play subscription plan that permits gamers to maintain going with full slots.

Filling out song boxes by collecting cards is the main way to get songs for free. Players sometimes have limited choices when choosing which boxes to fill with cards.
Filling out track containers by gathering playing cards is the primary technique to get songs totally free. Gamers typically have restricted selections when selecting which containers to fill with playing cards.

In relation to monetization, Beatstar’s largest triumph to this point has been the adoption of a Battle Move system: Tour Move was launched in December 2021, rocketing the sport’s revenues, boosting it into the US top-grossing 100, and rising the baseline revenues. Since then, the beginning of every new Tour Move season has given the sport an ideal income spike, though the pattern has been declining recently. The premium cross rewards embrace the season’s songs, field playing cards, new in-game emotes for bragging to your folks, and season-exclusive profile banners. Factors for the cross are earned by taking part in songs usually or by taking part in the Every day Shuffle, which affords further factors for selecting and taking part in a track from a collection of three owned songs. Notably, Tour Move seasons have been the only aspect in Beatstar’s occasion schedule to this point.

Monthly Tour Passes are usually themed around a seasonal event: for June, the theme is freedom. On the right, another noteworthy specialty from Beatstar's monetization, the Wishlist Box.
Month-to-month Tour Passes are often themed round a seasonal occasion: for June, the theme is freedom. On the suitable, one other noteworthy specialty from Beatstar’s monetization, the Wishlist Field.

Initially, Beatstar solely supplied gentle social options like excessive scores, a buddy checklist, and easy emote-chat when passing one another within the rankings. This modified in July when the social function set was strengthened with Beatstar’s first ever multiplayer occasions. The lengthy awaited addition pits players in opposition to one another for 20-minute factors contests on particular songs. This new occasion sort boosted the social function set past easy excessive rating aspirations and added a lot wanted parts of competitors to the sport, whereas additionally permitting new type of visibility and shops for current options like profile decoratives and emotes.

Though there aren’t that many video games with beat-matching cores competing within the top-grossing charts within the US, the music theme is unquestionably a well-liked one, and rhythm video games/music-based contents have been seen popping up as separate recreation modes, minigames, or focal factors of occasions on the charts. As a major instance, Roblox has recently been catering to music lovers with huge collaboration occasions with widespread artists, together with digital concert events and even rhythm recreation modes. 

Japan: musical universes

As implied within the introduction, Japan’s cellular rhythm recreation market is by far the busiest and the one with essentially the most competitors out of all of the three huge markets mentioned right here. On the time of writing, there are 9 rhythm video games within the Japanese iOS top-grossing 200, and new challengers are getting into the market in a gradual stream. Whereas the informal, meta-light rhythm video games mentioned earlier even have their place in the marketplace, they fare nowhere close to in addition to video games following the preferred character collector format, which focuses on gathering and growing teams of characters with the purpose of assembling the strongest staff to get the most effective factors in beat-matching gameplay. Characters can have complicated improvement techniques, together with many improve sorts, abilities, and even class benefits. Elevating the character ranges additionally raises the variety of factors they get within the core gameplay, and there are a number of useful abilities that may support gamers in holding their streaks, for instance. In some ways, the Japanese rhythm recreation templates could possibly be characterised as music-themed RPGs with a rhythm recreation core. 

Rhythm video games in Japan are sometimes made with anime-style visuals, one other frequent level being the robust emphasis on story parts: the audiences have come to anticipate lengthy, well-thought-out, and deep principal storylines, occasion tales, and even unlockable character-specific tales from rhythm video games. Characters are within the middle of every part, and they aren’t there merely as devices of gameplay but additionally as personalities to get connected to: most video games have in-depth bios for every of the characters with data about each little private element, together with presumably even relationship techniques. As a peculiarity of Japanese rhythm video games, the characters obtainable within the roster are often both all feminine or all male. 

Video games are sometimes elements of larger multimedia franchises, together with different video games, manga, and anime (e.g., as is the case for prime video games like Ensemble Stars!! Music and Idolmaster Cinderella Ladies: Starlight Stage). Generally, such video games solely function music that’s made particularly for the fictional bands within the franchises and is carried out by well-known voice actors. One other pressure of widespread rhythm video games in the marketplace are the video games primarily based on actual idol teams, the place the visuals and songs are derived from actual music and photographs from the bands. 

The highest spot in the marketplace at the moment has two huge contenders: Ensemble Stars!! Music and Venture Sekai Colourful Stage feat. Hatsune Miku, the latter of which we’ll be taking a more in-depth look right now. 

Drawing on the model of the favored digital singer/idol Hatsune Miku, Venture Sekai has carried out very properly in the marketplace: since its launch in October 2020, the sport has stayed within the top-grossing 100 and has additionally been a well-recognized sight within the prime 10. The character assortment facets revolve round a set of newly assembled bands, whose journey to formation and success is adopted within the story that’s set in the actual world and a digital parallel world of “Sekai.” Taking a step exterior of the commonest setting, the characters featured are of combined gender, with digital singers additionally becoming a member of the occasion. The mixing of vocaloid singers permits for a recent and attention-grabbing music choice, that includes authentic songs from the bands (made for the sport), well-known authentic songs carried out by the vocaloids, and songs mixing the 2. The choice additionally options songs from actual artists like Eve as covers. For core gameplay, the characters are set in teams of 5 to carry out songs on a word freeway. As a enjoyable element, the characters set to the occasion will really carry out the track by lip syncing and dancing to the unique. To create much more variation, gamers can use in-game foreign money, Vocal Playing cards, to purchase voice tracks with totally different performers to songs.

Core gameplay in Project Sekai Colorful Stage feat. Hatsune Miku.
Core gameplay in Project Sekai Colorful Stage feat. Hatsune Miku.
Core gameplay in Venture Sekai Colourful Stage feat. Hatsune Miku. 

Monetization mechanics rely totally on a gradual circulation of character gachas with frequent paid foreign money affords. What drives gacha purchases is the number of character abilities and sophistication sorts, character rarities, and new event-tied variations of the characters. Some cosmetics-based monetization by efficiency costumes has additionally been carried out, and costumes are sometimes thrown in with gachas as properly. In any other case, the IAP choice contains merchandise bundles for character improvement/helpful gadgets, gem packs, and subscription plans, however notably, Venture Sekai can be one of many few rhythm video games on the Japanese market to implement a Battle Move system.

Whereas Venture Sekai positively has its personal two ft to face on relating to high quality gameplay, stunning visuals, and music, the sport has additionally stood out from the competitors with some progressive metaverse parts. Digital Lives are digital live performance experiences held within the social hangout space of the sport that gamers enter utilizing a customizable avatar. Earlier than getting into the live performance venue, gamers can spend time with one another in an open hangout space with mini-activities like taking part in on slides, swings, or the trampoline. The realm additionally has a store for avatar equipment. As soon as contained in the live performance venue, gamers can take pleasure in a brief live performance carried out by one of many bands or a mixture of characters. Throughout the concert events, results, stamps, and chat messages could be despatched on the stage to cheer.

Hanging out in the metaverse. For team PvP events, each of the teams gets their own hangout area, and the space is also often decorated for seasonal events.
Hanging out in the metaverse. For team PvP events, each of the teams gets their own hangout area, and the space is also often decorated for seasonal events.
Hanging out within the metaverse. For staff PvP occasions, every of the groups will get their very own hangout space, and the house can be typically embellished for seasonal occasions. 

Digital lives are often obtainable as “after-lives” when in-game story occasions end. Generally for greater occasions like anniversary celebrations, gamers get to take pleasure in particular celebratory performances as properly. Whereas digital concert events have been a well-liked and enjoyable occasion sort, Venture Sekai has additionally simply upped its recreation with the primary ever Join Reside held in June. The subsequent technology of digital reside has an improved interface and permits the performing group to work together with the viewers in actual time, making for a extra sensible and immersive live performance expertise. Join Lives are a premium expertise the place part of the occasion could be loved totally free, and tickets are bought for the total 1-hour live performance.

Connect Live.
Join Reside.

For different social content material, Venture Sekai affords a buddy system, multi-lives (co-op track gameplay), and staff PvP occasions, the place all gamers are divided into two groups to battle it out in synchronous 5v5 matches. On the PvP facet, the sport has additionally simply launched a 1v1 PvP league system which is a uncommon sight in rhythm video games in Japan. The sport has additionally hosted in-game preliminaries for real-life tournaments of Venture Sekai. 

Venture Sekai has additionally been launched for the US market beneath the title HATSUNE MIKU: Colourful Stage! and the sport has even briefly visited the highest grossing 200 just a few occasions.

China: social all the way in which

On the Chinese language market, there are at the moment solely two rhythm video games within the iOS top-grossing 200. The highest recreation within the music/band subgenre in China is QQ炫舞 (QQ Dance) which has constantly carried out properly and principally stayed within the prime grossing 50 since its launch in 2018. 偶像梦幻祭2 (Ensemble Stars 2) is at the moment the one different recreation on this subgenre within the prime 200. Historically, Chinese language audiences have most well-liked extra feature-heavy video games to easier informal titles, and rhythm video games aren’t any exception. Whereas Ensemble Stars 2 represents the kind of rhythm recreation that’s typically encountered in Japan with considerable character assortment/group improvement meta layers and storytelling parts, QQ Dance comes from a completely totally different mildew that permits for far more than simply the core expertise of tapping to the rhythm.

Whereas the character collector rhythm video games typically stage the core gameplay’s beat matching as a music efficiency by a band or a gaggle of singers, QQ Dance’s strategy focuses on dancing. Gameplay can be not restricted to a single set of tapping mechanics, and there are a number of gameplay modes to select from with various gimmicks to maintain issues attention-grabbing. As well as, there are a number of rhythm recreation modes obtainable, from 4-player PvP matches to staff PvP and co-op modes. Equally to Beatstar, the music choice in QQ Dance consists of music from actual artists, each Western and Asian, catering to a variety of preferences. Notably, the songs can be found to all and aren’t individually bought. 

One of many principal variations to different rhythm video games launched on this put up is that QQ Dance encompasses a customizable participant character that’s utilized in gameplay, and the dancing mechanics present the proper venue to indicate off your character. For instance, in PvP matches, everybody’s character will get up on the stage to bounce it out. The majority of the monetization mannequin can be constructed on the participant character system and customization. There are a number of gachas crammed with varied outfits, equipment, and kinds to buy to get that participant to look good. Along with customizing the participant character, the sport additionally encompasses a pet system and a house that may be personalised with furnishings and decorations of alternative. What’s extra, it’s additionally attainable to have and lift a toddler in QQ Dance!

Player avatar up on the stage dancing.
Participant avatar up on the stage dancing.
Players can experience raising children in QQ Dance.
Gamers can expertise elevating youngsters in QQ Dance.

For social options other than seeing different gamers in PvP or co-op, QQ Dance additionally has a guild system and a great deal of different social content material for connecting and flaunting your impeccable look. Bringing extra depth to the gameplay expertise, there are a number of further recreation modes/minigames that don’t essentially have something to do with beat matching and even music. These video games could be something from informal bomb courier modes to hide-and-seek. QQ Dance additionally encompasses a social hangout house that gamers can enter with their avatars. It’s the proper place to be seen and hang around, attend and throw occasions, socialize and have interaction in varied actions like taking images collectively, fishing, or having enjoyable with a drafting board.

Fishing in the social hangout area.
Fishing within the social hangout space. 
A minigame where players compete in who can be the last person standing on a game board that randomly opens up parts of its floor.
A minigame the place gamers compete in who could be the final particular person standing on a recreation board that randomly opens up elements of its flooring.
Casual "bomb courier" (炸弹速递) mode where the players attempt to get rid of a bomb before it explodes by passing it to others in a closed arena.
Informal “bomb courier” (炸弹速递) mode the place the gamers try to do away with a bomb earlier than it explodes by passing it to others in a closed area.

All in all, the cosmetics-heavy monetization paired with the considerable social content material makes for a profitable mixture for QQ Dance. Add tremendous robust live-ops with a gradual circulation of massive occasions to the combination, and it’s no surprise the sport has solidified its place because the chief in China. 

Summing up

On the spectrum of rhythm video games on cellular, the lighter informal variations have discovered their audiences higher within the West, whereas feature-rich meta-heavy video games are the way in which to win within the East. Easy beat matchers have competitors not solely from their very own style within the US, the place music-based occasions and recreation modes have been popping up within the prime grossing video games of different genres as properly. Anime/idol-style franchise video games are unsurprisingly widespread and dominating in Japan however have had a tricky time breaking by to the audiences within the US, the place their model energy and visible enchantment carry much less weight. In China, the present profitable strategy stresses the person strategy, social facets, and customization. Notably, metaverse parts have been particularly embraced in Asian rhythm video games, the place social occasions, modes, and even digital concert events are a staple for the main video games. In relation to monetization, the important thing factors of the main video games could be summed up as such: music first within the US, characters first in Japan, and cosmetics first in China. 

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