The extra factors you earn the extra IRL rooster you get.

Kentucky Fried Hen (KFC), the favored American quick meals chain, has launched a VR recreation in Hong Kong, China that transported gamers to a KFC-inspired world the place they might earn real-world fried rooster by finishing digital aims.

The “Bucketverse VR” expertise immersed gamers in a delicious-looking world impressed by modern-day Hong Kong through which they have been tasked with amassing digital fried rooster. The extra digital poultry they collected, the extra real-world rooster they earned. In accordance with the corporate, gamers had the potential to financial institution a $60 KFC money voucher as a present.

“We need to invite Hong Kongers into one other dimension to take a quick break from hectic metropolis life and embrace a world of creativity and enjoyable,” mentioned Ms. Janet Lau, the advertising director for KFC Hong Kong. “Everybody deserves a Krispy Break, and thru this marketing campaign, we hope to indicate how the KFC model is right here to offer precisely that.”

“The sport is designed to be fun-filled and barely addictive – very like KFC’s scrumptious fried rooster,” added Amy Cheng, artistic director at Edelman. “It’s nice when a model actively asks for progressive concepts outdoors of conventional communications, and the Bucketverse is an indication of this… Our partnership with KFC retains welcoming completely different concepts and we hope this new type of Finger Lickin’ Goodness amplifies their model promise to extra fried rooster lovers across the metropolis.”

The KFC “Bucketverse VR” expertise was accessible at Hysan Place, Causeway Bay, in Hong Kong, China for a restricted time. For extra details about KFC’s previous immersive choices go to right here.

Function Picture Credit score: KFC