Unity CEO apologizes for calling builders ‘f**king idiots,’ guarantees to do higher



Unity CEO John Riccitiello didn’t make many new pals when he mentioned final week that builders who do not think about monetization early within the course of of constructing video games are “fucking idiots (opens in new tab).” His level was comparatively innocuous—if you wish to earn a living, you higher take into consideration how you are going to do it so you do not unintentionally annoy your gamers—however the wording was decidedly not nice.

Reacting to the rapid (and fully predictable) backlash, Riccitiello dismissed studies of his assertion as “clickbait” and “out of full context,” though he added that he was “deeply sorry if what I mentioned offended any recreation dev.” This did not assist very a lot: A number of responses to his tweet famous that saying sorry if folks have been offended is not actually the identical as being sorry for what was mentioned. Maybe with that in thoughts, Riccitiello posted a extra strong apology over the weekend, saying that he’s listening to criticism and “will do higher.”

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